Upcoming Events
June 26, 2013 It’s vital for brands to stay relevant and appealing in the ever-changing world we live in. This includes your own brand as well as any other brand you manage. The world’s biggest brands invest billions of dollars every year to stay relevant and meaningful to their customers. Budweiser is the number two brand in the U.S. because of its continued efforts to stay contemporary. Old Spice turned its brand around with a fresh twist. GEICO evolved well from its early days as the Government Employees Insurance Company. Allstate’s Mayhem campaign is a great example of a competitive response done very appealingly. Many have failed… Oldsmobile is “not your father’s Oldsmobile” or anyone’s today. Lincoln is trying a comeback. Schlitz and Pabst Blue Ribbon, once America’s biggest beer brands, are tiny niche nostalgia brands today. J.C. Penney tried to capture some Apple magic but has failed, at least thus far. Using these examples and others, Marty Kohr will discuss the history of brand building and what it takes to keep your brand fresh, relevant and appealing today and tomorrow. This includes the strategies and messages you craft as well as the communication vehicles you use to connect with your audience. Marty will conclude with tips on keeping the most important brand in your life appealingly distinctive… your own brand. Following a 34-year advertising career at DDB, Y&R, Hal Riney and Leo Burnett, Marty Kohr now teaches integrated marketing communications at Northwestern University, is the director of the 4A's Institute of Advanced Advertising Studies and holds workshops for brand building and powering creativity. Before the talk, we will also induct AAF-Suncoast's new Board of Directors for the 2013-14 year and hear club updates from Outgoing President, Matthew Anderson and Incoming President, Vivian Owen. WHEN: WHERE: REGISTRATION COST: REGISTRATION INCLUDES: MEET THE 2013-14 AAF-SUNCOAST BOARD OF DIRECTORS: We are still actively searching for passionate people to fill the following Board of Director positions: Executive Director/Treasurer, Membership Chair, Public Service Chair and Sponsorship Chair. If you would like to nominate yourself or someone you know for one of these board positions, please email Vivian Owen at vowen@c.ringling.edu.
Keeping Your Brand Fresh and Appealing click here to register for this event
Wednesday, June 26, 2013
5:30 - 6:30 - Networking Happy Hour
6:30 - 7:00 - Board of Director's Ceremony
7:00 - 8:00 - Marty Kohr's Talk
Gold Coast Eagle Distributing
7051 Wireless Court
Lakewood Ranch FL 34240
Students - $25
Members - $35
Non-Members - $45
Beer from Gold Coast Eagle Distributing
Sliders & Hot Dog Bar + Artisinal Cheeses from Polo Grill and Bar / Fete Catering
Guest Speaker Talk from Marty Kohr
President - Vivian Owen, Ringling College of Art and Design
VP/ADDY Chair - Lindsey Nickel-de la O, Nickel Communications
Secretary - Brittany Lamont, Greater Sarasota Chamber of Commerce
Programs Chair - Judy Firek, Clarke Advertising & Public Relations
Social Media Chair - Eliott Large, atLarge, Inc.
Communications Chair - Karen Krier, Ringling College Design Center
Diversity Chair - Maria Lyle, Maria Lyle Photography
Video Chair - Alex Stafford, Alex Stafford Photography
PR Chair - Marissa Haynes Rossnagle, CS&L CPAs
Government Relations Chair - Tracy Knight, Knight Marketing
Education Chair - Trudy Anderson, AdGals
Internet Chair/Immediate Past President - Matthew Anderson, Milestone Marketing 
