Upcoming Events
February 1, 2012 Growing up with the last name "Hogshead" would give anyone an unconventional point of view. Today, Sally teaches how to instantly persuade and captivate in a world with a 9 second attention span. Sally frequently appears in national media including NBC's Today Show and the New York Times. Her creativity has won hundreds of awards, and the media has described her as "advertising's icon” and "the marketing mistress of fascination" who has "changed the face of North American advertising." Her internationally acclaimed book, FASCINATE, has been translated into 14 languages, with praise by Seth Godin and Tom Peters. The Science of Fascination The F-Score Personality Brand Test Career History A Few of Sallyʼs Key Points: The event will begin with cocktails from 5-6 pm, with dinner at 6 and the keynote address at 7 pm. It will be held at the Polo Grill & Bar, 10670 Boardwalk Loop, Lakewood Ranch 34202.
Sally Hogshead - How to Fascinate
Fascinating ideas, whipsmart research, and passionate action— all shaken and stirred with a tangy burst of inspiration.
Sallyʼs proprietary research into the science of fascination began with a three-year study, with national interviews and deep-dive analysis by a top global research firm. This body of research uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating.
Sally is the creator of The F-Score, the first personality test to measure exactly how a person fascinates. Over 50,000 participants have identified their natural strengths of persuasion at www.FScoreTest.com
While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, in the second year of her career in advertising, Sally won more awards than any other writer in the U.S., and was named "the most successful junior copywriter of all time." She opened her first ad agency at age 27, and went to open the West Coast office of the illustrious CP+B. Clients have included Nike, BMW, Coca-Cola, MINI Cooper, Target, Aflac, Godiva, and the Wall Street Journal.
February 23, 2012 In addition to the more than 70 national award categories, this year’s AAF-Suncoast ADDY Awards will feature nine special awards categories that are only available at the local competition: All AAF-Suncoast winners will be celebrated at the local ADDY Awards Gala Thursday, February 23 at Michael’s On East. But winners from the local-only categories will not advance to the regional or national level.
2012 ADDY Awards
The ADDY Awards, which recognizes the advertising industry’s “best of the best,” features more than 70 award categories, ranging from sales promotion and mixed media to direct marketing and television. On a national level, the event attracts more than 60,000 entries each year and is regarded as one of the largest advertising creative contests. The ADDY Awards is also the only advertising competition that includes three rigorous levels of judging. First, entries are judged at the local level through competitions organized by more than 200 ad clubs affiliated with the AAF. Local winners then advance to 14 regional competitions and finally, regional winners advance to the national/international finals.
February 28, 2012 FABULOUS KEYNOTE SPEAKER ~ LOCAL MEDIA REPRESENTATIVES Join us for the Central West Coast Chapter of the Florida Public Relations Association’s Annual Media Relations Workshop featuring James Gregory, CEO of CoreBrand. Gregory will discuss “Crisis Diagnostics: Understanding the Impact of Communications.” CoreBrand is a global company with offices spanning the country from New York to LA. CoreBrand provides their clients research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. They ensure that employees live the brand through innovative engagement programs. Global clients include companies such as AT&T, Hartford and more. A panel discussion will round out the program with media representatives from print, radio and television! Learn key insights on how to get your company in the news and how to best stay abreast of the changing needs of the media. Stay tuned for more details! Date: Tuesday, February 28 Media Panelists:
Florida Public Relations Association’s Annual Media Relations Workshop
Time: 8:00 a.m. Registration, breakfast & networking
8:30 – 11:30am Keynote speaker & panel discussion
Location: Polo Grill Fete Ballroom, 10670 Boardwalk Loop, Lakewood Ranch
Cost: Members: $50 Non-Members: $55.
RSVP by email: rsvp@cwcfpra.com.
Susan Burns: Biz941, Editor
Jennifer Rich: Bradenton Herald, Business Editor
Peter Norden: Clear Channel, General Manager
Bart Pfankuch: Sarasota Herald Tribune, City Editor
Scott Dennis: ABC 7, Anchor
and more
